Focus on data driven insight, personalized experiences, customer journeys and artificial intelligence
The aim of this study trip is to learn more about how behaviour and user data can be used to both improve the customer experience and create new business opportunities. To do this we have compiled a program of both academic insight and practical examples. Our goal is to balance between creating the necessary overview, but at the same time enabling relevant and interesting deep-dives.
The program consisting of three parts:
Business visits in different formats - ranging from shorter presentations, via round-table discussions and longer workshops giving us dig deeper into the relevant issues.
Workshop together with academia at Stanford. We have been working with the Stanford University's Peace Innovation LAB on a number of previous occasions developing a workshop format focusing on the behavioural side of human-machine interface. Together with some of their professors, we will go into the depth of the knowledge demand and how we improve this with simple means so that our customers achieve even better success.
More practical visits to stores and exhibitions where we gather impressions of a more experiential character. Ex. how different shopping solutions work and how we can utilize AR technology in practice.
Below is the schudle for the week. Is is subject to change, so follow the web pages to stay updated. It's going to be a busy week. We start each morning with a debriefing meeting where we review impressions and academic lessons from the day of the day and a letter on the program of the day.
Monday afternoon we are going to shop visits in New York. Tuesday will be meeting in New York before departure flights to San Francisco. Note that there is a 3 hour time difference between New York and San Francisco. The flight to San Francisco takes about 6 hours.
Thursday we have a whole workshop at Stanford. Wednesday and Friday there are business visits in San Francisco and Silicon Valley before we finish Friday with a workshop with Knowit.
In our experience - a valuable bonus during these trips is the exchange of perspectives and reflections within the group travelling together. We all come from the same regional market and share a surprising amount of challenges and opportunities. Across industries and national boarders. This is why the daily debriefs during dinner or early morning meetings always plays an important part in the overall experience of the trip.
Below You can have a deep dive in the different companies we will visit, the workshop at Stanford and the shop experiences.