Workshop at Stanford
Stanford is one of the world's leading universities. It is located right in the heart of Silicon Valley both geographically and historically. The university is among the world's most reputable, and has bred many Nobel Prize winners. It was founded in 1891 with the help of a donation from Governor Leland Stanford and his wife Jane in memory of their son Leland Stanford Junior who died in 1884. The university's official name, which is rarely used, is therefore The Leland Stanford Junior University.
We will meet the Peace Innovation Lab at Stanford, which specializes in behavioral design, innovation in the intersection of technology and economics. Our focus in the workshop will be the digital customer license.
Margarita Quihuis, Co-Director
A behavior designer, social entrepreneur and mentor capitalist, Margarita Quihuis’s career has focused on innovation, technology incubation, access to capital and entrepreneurship. Her accomplishments include being the first director of Astia (formerly known as the Women’s Technology Cluster), a business incubator where her portfolio companies raised $67 million in venture funding, venture capitalist, Reuters Fellow at Stanford, and Director of RI Labs for Ricoh Innovations. She is currently a member of the research team at Stanford Persuasive Technology Lab, and co-directs the Stanford Peace Innovation Lab where she conducts research on innovation, game design thinking, persuasive technology & the potential of technology to change society for the better.
Mark Nelson, Co-Director
Former relief-worker, investment banker, and social entrepreneur, Mark Nelson founded and co-directs Stanford Peace Innovation Lab, where he researches mass collaboration and mass interpersonal persuasion. Mark focuses on designing, catalyzing, incentivizing, and generating resources to scale up collective positive human behavior change. He has described a functional, quantitative definition of peace, in terms of technology-mediated engagement episode quantity and quality across social difference lines; he has identified innovative, automated ways to measure peace, both at the neighborhood and global level; and he has developed a formal structural description for Peace Data. He leads the Global OPEN Social Sensor Array project, and designs technology interventions to measurably increase positive, mutually beneficial engagement across conflict boundaries. Mark’s mission is to create an entire new, profitable industry, where positive peace is delivered as a service.
Workshop with Knowit
Friday before lunch we will hold a classic Knowit-workshop demonstrating how you can approach working with customer insight when creating great experiences for your own clients and customers. The goal for this session is to capitalize on our newly gained perspectives and insights - pairing it with the challanges and opportunities you face in your local markets. It will be a practical workshop reviewing different methods for digital innovation and customer journey development.